“This super easy app gives you insights in your daily rides since your first ride.”
Hifly Nederland (on the app store)
Green yet clean
We wanted to find the perfect balance between motivating users to reach their driving goals as well as maintaining the sustainability character the Android app had. The Moodboard we created would show how the 'green' could go well with the 'clean' with a focus on (driving) improvement.
Scores through colors
The dark blueish concrete inspired background would create an immersive experience. This would be complemented with fresh User Interface colors. The challenge was picking a coherent color palette for the interface elements that wouldn't interfere with the green, yellow and red driving score colors.
Avenir all the way
For the other elements in the App we used Digital-7, which felt technical.
“Has really helped me smooth out my driving style and made me more economical.”
Lee Bryer (On the Google Play Store)