Screenshot of Watermelon’s homepage with a headline, “Watermelon is where conversations take place.” Sample chatbot conversations appear below, asking about help, pricing, team size, and improvements, with green answer buttons.
Screenshot of Watermelon’s homepage with a headline, “Watermelon is where conversations take place.” Sample chatbot conversations appear below, asking about help, pricing, team size, and improvements, with green answer buttons.

Watermelon

Watermelon logo

Growth was slowing down for Watermelon as competition is fierce in the digital customer service industry. They needed a high performing, rebranded chat experience to stand out in such a saturated market. Built from the ground up to stand out, convert, and scale with them.

Services provided

  • Brand identity
  • Technical research
  • API Integrations
  • Web app design
  • Design Systems
  • Web app development

Tech stack

  • Tailwind
  • React
  • Jest
  • TypeScript

Headquarters

Utrecht

Industry

Digital customer service

A red textured background with two chat bubbles saying "Hey!" and "How can I help you?" with the time 11:27 below. There is also a white speech bubble with three dots indicating typing.Black text "Watermelon" with a simple watermelon slice icon to the left, centered on a light turquoise background.
Five rounded rectangles display color swatches labeled Flesh (red), Seed (black), Summer Sun (yellow), Skin (green), and Turquoise Sky (aqua), each with the hex code #123456 in the corner.
A modern, colorful web design layout featuring text about watermelon seeds, font samples, UI elements, watermelon images, and pricing details, displayed in organized, distinct sections on a clean background.
A website homepage features the heading "We are Melons" next to a photo of four people talking in a modern office. The site menu and a "Request Demo" button appear at the top on a green background.
Three statistics on a yellow background: "24/7 Available Support," "80% Customer Satisfaction," and "+12% Revenue," each in bold black text with a small orange accent behind the numbers.A digital interface displays six colored icons with descriptions for features: Dialogue Builder, Statistics, Customer Profiles, Integrations, Handover, and Customer Profiles, all within a red-bordered frame.A website interface displays a menu with resource links on the left and a featured section on the right showing a black-and-white photo of a man labeled "Elon Gates," promoting an ebook about innovation and creativity.
A teal webpage titled "Watermelon" asks, "How many customer inquiries does your company get per month?" with answer buttons for 100, 1,000, or 10,000+. Navigation buttons show it's step 1 of 3.
A pricing comparison table shows two plans: "Forever Free" at €0/month with 250 conversations, 1GB storage, and basic features; and "Essentials" at €49/month with more conversations, 5GB storage, and extra features.A chat interface on a red background shows a conversation list with "Veronica" highlighted, and a message window displaying "Can you help me?" and a reply, "Of course!.A chat window labeled "Watermelon Support ONLINE" displays messages: "Good morning!" and "How can I assist you?" with customer response options "Who will be setting it up?" and "What are the costs?".
A woman in a mustard blouse stands by a whiteboard with watermelon art, smiling and holding a sticky note, while a chat window about Watermelon customer support is displayed in the foreground.

They say it best

What Watermelon loved about working with us

Yummygum helped us tell the Watermelon tale through a brand new branding. Besides, they also walked the walk with a professional design process, a dedicated team and open communication . No nonsense, just hard work! They show that they care. As a result: we’ve got an outstanding new conversational website!

Marieke Mutsaerts
Former Team Lead Marketing at Watermelon

Let's talk

Next project

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Services provided

  • Website design
  • Conversion optimization
  • Information Architecture

Monthly Visitors

250K+

Used by

600+ organizations

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