Watermelon
We helped Watermelon with a reimagined brand, an easily extensible design system and gorgeous new website.
First let's address the elephant in the room; what is 'brand'? Simply put, your brand is how people think of you and feel about you. Perhaps you've never thought about your business as a brand. Or maybe you have but it slipped away in the midst of expanding your team and building your product.
Whatever the case may be, our branding team is here to help. We start by asking the hard questions that really matter. During a Brand Sprint we get your team aligned on your vision and mission. We look for what makes your business unique and turn our findings into a brand concept; a one-of-a-kind mixture of a metaphorical theme and elements like color, typeface, shape, tone of voice, and to top it off a logo.
The only thing we'll ask from you is to show your true colors. See, we believe you should not need to pretend to be something you're not. Your (potential) audience sees right through it. But lucky for us, your audience knows when your brand is authentic. We help you find the right words and hand you a microphone to amplify your brand message.
Key principles
The fundamentals our Branding team lives by
Built bespoke brands
In the words of Oscar Wilde: "Be yourself. Everyone else is already taken.". The same goes for brands. We believe in capturing one's true identity in a tailor-made brand with a unique the look and feel.
Built bespoke brands
In the words of Oscar Wilde: "Be yourself. Everyone else is already taken.". The same goes for brands. We believe in capturing one's true identity in a tailor-made brand with a unique the look and feel.
Everything drenched in brand
Strong brands aren't successful just because they're unique and authentic. They can take on the world because they're consistent. We make every brand and every last one of its touchpoint seem like they're style twinning.
Everything drenched in brand
Strong brands aren't successful just because they're unique and authentic. They can take on the world because they're consistent. We make every brand and every last one of its touchpoint seem like they're style twinning.
Brand Motivated ™
Consider your brand a light that guides you. Something that inspires everyone on your team in everything you do and in the way you do it. It's that voice in the back of your mind that tells you what the right thing is. Everything should be,... brand motivated.
Brand Motivated ™
Consider your brand a light that guides you. Something that inspires everyone on your team in everything you do and in the way you do it. It's that voice in the back of your mind that tells you what the right thing is. Everything should be,... brand motivated.
Key principles
The fundamentals our Branding team lives by
Yummygum helped us tell the Watermelon tale through a brand new branding. Besides, they also walked the walk with a professional design process, a dedicated team and open communication.
Marieke Mutsaerts
Team Lead Marketing at Watermelon
Some of the things we excel at
- Brand SprintsGetting aligned on a brand takes time but shouldn’t take forever. Without cutting any corners we work smart and rely on our trusty powerful Brand Sprints.
- Brand ConceptsThrough a comprehensive deck we pitch you your new brand. Using the Brand Sprint as input we start metaphorical and show how everything comes together.
- Visual IdentityAfter we set you up with a fresh new brand, your team and organization receive some guidance on how apply it. We create rules for how to use the logo, when to use what color, typeface and graphics.
Meet our Branding team
These are the folks who can't wait to help you build a one-of-a-kind brand.
It’s my jam to enable and motivate the team to create digital products our clients really want and need.
It's my purpose to translate our clients' wants and needs into a visual direction for our team to work with.
UX is great because it’s like a mirror that helps people see themselves reflected and represented in design.
I take joy in creating digital products and seeing it come to life through motion design.
As a designer I use my passion to create digital experiences and brands with delight.
I like to create digital products and brands that connect with people. A brand’s story or message is key to reaching its audience.
15
Launched Brands
50M
Views Per Month
4
Brand Experts
Our tools of choice
Figma
Slack
Linear
After Effects
Notion
