While we don’t offer copywriting as a standalone service we do prioritize crafting a compelling and engaging tone and voice based on your brand’s identity. Needless to say these are defined in Brand Identity Guidelines providing you with a framework for future reference and consistency.
First let's address the elephant in the room; what is 'brand'? Simply put, your brand is how people think of you and feel about you. Perhaps you've never thought about your business as a brand. Or maybe you have but it slipped away in the midst of expanding your team and building your product.
Whatever the case may be, our branding team is here to help. We start by asking the hard questions that really matter. During a Brand Sprint we get your team aligned on your vision and mission. We look for what makes your business unique and turn our findings into a brand concept; a one-of-a-kind mixture of a metaphorical theme and elements like color, typeface, shape, tone of voice, and to top it off a logo.
The only thing we'll ask from you is to show your true colors. See, we believe you should not need to pretend to be something you're not. Your (potential) audience sees right through it. But lucky for us, your audience knows when your brand is authentic. We help you find the right words and hand you a microphone to amplify your brand message.
Key principles
The fundamentals our Branding team lives by
Built bespoke brands
In the words of Oscar Wilde: "Be yourself. Everyone else is already taken.". The same goes for brands. We believe in capturing one's true identity in a tailor-made brand with a unique the look and feel.
Built bespoke brands
In the words of Oscar Wilde: "Be yourself. Everyone else is already taken.". The same goes for brands. We believe in capturing one's true identity in a tailor-made brand with a unique the look and feel.
Everything drenched in brand
Strong brands aren't successful just because they're unique and authentic. They can take on the world because they're consistent. We make every brand and every last one of its touchpoint seem like they're style twinning.
Everything drenched in brand
Strong brands aren't successful just because they're unique and authentic. They can take on the world because they're consistent. We make every brand and every last one of its touchpoint seem like they're style twinning.
Brand Motivated ™
Consider your brand a light that guides you. Something that inspires everyone on your team in everything you do and in the way you do it. It's that voice in the back of your mind that tells you what the right thing is. Everything should be,... brand motivated.
Brand Motivated ™
Consider your brand a light that guides you. Something that inspires everyone on your team in everything you do and in the way you do it. It's that voice in the back of your mind that tells you what the right thing is. Everything should be,... brand motivated.
Key principles
The fundamentals our Branding team lives by
What our clients say about working on branding project with us
We’d been trying to figure out how to position ourselves in a competing market. Through various workshop Yummygum guided us and delivered a beautiful brand identity that’s inspired us ever since. Thanks to Yummygum not only did we find the direction, we found our identity and have never been as motivated as we are now.
Sefa Şentürk
Partner at Tuple
Yummygum helped us tell the Watermelon tale through a brand new branding. Besides, they also walked the walk with a professional design process, a dedicated team and open communication.
Marieke Mutsaerts
Team Lead Marketing at Watermelon
Some of the things we excel at
Brand Sprints
Getting aligned on a brand takes time but shouldn’t take forever. Without cutting any corners we work smart and rely on our trusty powerful Brand Sprints.
Brand Guidelines
Consistency, or the lack thereof, can make or break your brand. We set the rules for maintaining the consistency and integrity of your brand identity.
Logo
A great logo is recognizable, scalable and memorable. We love to help brands (re)discover themselves – logo’s are an important step in that journey.
Meet our Branding team
These are the folks who can't wait to help you build a one-of-a-kind brand.
It’s my jam to enable and motivate the team to create digital products our clients really want and need.
It's my purpose to translate our clients' wants and needs into a visual direction for our team to work with.
I take joy in creating digital products and seeing it come to life through motion design.
As a designer I use my passion to create digital experiences and brands with delight.
FAQs about Branding
Because we feel transparancy is key.
Yes! However… We firmly believe a logo is only one part of what makes a brand identity. We approach branding holistically, developing various aspects such as brand strategy, visual elements and overall brand experience. Our goal is to build a brand your audience is magnetized towards and to create a cohesive and impactful brand identity. One that extends beyond just a logo, ensuring that your brand communicates effectively and resonates with your audience.
Absolutely. The Brand Identity Guidelines are crucial to ensure consistency and maintain the integrity of your brand. They serve as a reference for anyone working with the brand, whether it’s an internal team member or an external partner.
Certainly, but first things first, let's consider the reasons behind it. Has the vision and/or mission changed or are you targeting a new audience? This could affect your current brand.
Yes! Although we have a very practical agency mindset and enjoy focusing on brand identity, every decision finds its origin in an underlying strategy. It's an integral part of the process, and the core of everything we do.
We conduct office (and/or online) sessions and interactive workshops with you to uncover all the necessary information; your purpose, your vision for the future, your personality and your thoughts on the brand in general. That’s because a brand often breathes the company's culture and its leaders' vision.
When it comes to sessions and interactive workshops, oftentimes this will be at least the founder(s) and C level execs (think: CEO, CMO, CCO etc), as long as they’re part of the leadership team. We believe a (re)branding process should never be considered a side project. That is because it needs buy-in at an executive level before anything. Besides, a (re)branding process is strategic in nature and should breathe company culture.
When we set up Brand Identity Guidelines we include ideations of how and where the brand assets can be applied to printed brand collateral. Being a digital agency, creating print-ready designs is not something we typically do. The Brand Identity Guidelines we provide you with should offer sufficient guidance to another party to successfully create print ready brand collateral.
15
Launched Brands
50M
Views Per Month
4
Brand Experts
Our tools of choice
Figma
Slack
Linear
After Effects
Notion