We’re always aiming to understand how real users interact with our digital products

At Yummygum we put our users first, being a digital agency with a team of experienced designers and developers we feel the need to share our knowledge and help others do the same.

Testing usability is a useful method for identifying pain points in your design as well as gathering opinions on your product as a whole. Staying calm and collected can be a challenge since this is the first time a designers’ precious darlings meet the brutal outside world.



At Yummygum, we've been doing numerous testing sessions and we feel like we have gained some wisdom we'd like to share.

Some usability testing methods we use

 A custom approach is taken to every project

Remote unmoderated

For (A/B) testing smaller features we like to use a tool called **Maze** where we craft small, remote testing sessions that we can send over to a high volume of testers.

Remote unmoderated

For (A/B) testing smaller features we like to use a tool called **Maze** where we craft small, remote testing sessions that we can send over to a high volume of testers.

Remote unmoderated

For (A/B) testing smaller features we like to use a tool called **Maze** where we craft small, remote testing sessions that we can send over to a high volume of testers.

Write a protocol

Preperation is the most important key to performing a succesfull session; it can be easy to forget to ask questions, present designs in the wrong order or blank out completely. Therefore we always recommend writing a protocol for the session. This functions basically as a script to follow.

It’s important to keep in mind how much time every part of the session takes to avoid having to rush through the final parts. 

Write a protocol

Preperation is the most important key to performing a succesfull session; it can be easy to forget to ask questions, present designs in the wrong order or blank out completely. Therefore we always recommend writing a protocol for the session. This functions basically as a script to follow.

It’s important to keep in mind how much time every part of the session takes to avoid having to rush through the final parts. 

Key learnings from user testing

  • Don’t tell the participant it’s your design

  • Don’t tell the participant it’s your design

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