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Testing usability is a useful method for identifying pain points in your design as well as gathering opinions on your product as a whole. Staying calm and collected can be a challenge since this is the first time a designers’ precious darlings meet the brutal outside world.
At Yummygum, we've been doing numerous testing sessions and we feel like we have gained some wisdom we'd like to share.
For (A/B) testing smaller features we like to use a tool called **Maze** where we craft small, remote testing sessions that we can send over to a high volume of testers.
The most qualitative method is testing in person. We like to recruit people locally and invite to the office. This way we can look over their shoulder while testing, and gauge their reactions in real time.
Preperation is the most important key to performing a succesfull session; it can be easy to forget to ask questions, present designs in the wrong order or blank out completely. Therefore we always recommend writing a protocol for the session. This functions basically as a script to follow.
It’s important to keep in mind how much time every part of the session takes to avoid having to rush through the final parts.
Of course it’s also important to attempt to implement the collected insights from the testing sessions. This can be done by analyzing the underlying issue and deciding if this is something that needs to be carried through into a new revision of the product.It is encouraged to turn this process into an iterative one, meaning that it’s good practice to improve your design and then take it back to the testing lab again.
Our team loves User Testing as you gain new depths on how your users think, act and feel. Adjusting our work accordingly generates flows and interfaces people actually use.
Don’t tell the participant it’s your design.
Encourage thinking out loud.
Challenge your own ideas.
Invite participants to advocate your product.