We’re aiming to know how users play with our products

At Yummygum we put our users first, being a digital agency with a team of experienced designers and developers we feel the need to share our knowledge and help others do the same.

Testing usability is a useful method for identifying pain points in your design as well as gathering opinions on your product as a whole. Staying calm and collected can be a challenge since this is the first time a designers’ precious darlings meet the brutal outside world.

At Yummygum, we've been doing numerous testing sessions and we feel like we have gained some wisdom we'd like to share.

Some usability testing methods we use

Remote unmoderated

For (A/B) testing smaller features we like to use a tool called **Maze** where we craft small, remote testing sessions that we can send over to a high volume of testers.


The most qualitative method is testing in person. We like to recruit people locally and invite to the office. This way we can look over their shoulder while testing, and gauge their reactions in real time.


A very exciting method where we visit a local hotspot to find as many people for our target audience as possible. Then we just walk up to them and ask to test then and there. This is especially useful in the Fashion & Lifestyle industry.

Write a protocol

Preperation is the most important key to performing a succesfull session; it can be easy to forget to ask questions, present designs in the wrong order or blank out completely. Therefore we always recommend writing a protocol for the session. This functions basically as a script to follow.

It’s important to keep in mind how much time every part of the session takes to avoid having to rush through the final parts. 

Translating your gained insights back into design

Of course it’s also important to attempt to implement the collected insights from the testing sessions. This can be done by analyzing the underlying issue and deciding if this is something that needs to be carried through into a new revision of the product.It is encouraged to turn this process into an iterative one, meaning that it’s good practice to improve your design and then take it back to the testing lab again.

Main takeaways

  • Don’t tell the participant it’s your design.

  • Encourage thinking out loud.

  • Challenge your own ideas.

  • Invite participants to advocate your product.

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