This image shows a hotel booking website interface Vio.com displaying hotels in Barcelona. The left side lists hotels with images, names, prices, ratings, and booking options, while the right side features a map highlighting hotel locations. The background consists of bold, abstract shapes in yellow, dark blue, red, and blue.
This image shows a hotel booking website interface Vio.com displaying hotels in Barcelona. The left side lists hotels with images, names, prices, ratings, and booking options, while the right side features a map highlighting hotel locations. The background consists of bold, abstract shapes in yellow, dark blue, red, and blue.

Vio.com faced challenges with its previous, less memorable brand identity. Their new name demanded a fresh, impactful brand that would resonate with deal-seeking travelers and reach into every product detail, crowned by a high-impact logo.

Services provided

  • Brand identity
  • Motion design

Headquarters

Amsterdam

Industry

Travel

Visitors / yr

100+ million

User Ratings

4.2 (17K reviews)

App Installs

2+ million

Vio interface showing a list of hotel destinations and their pricesCard showing a hotel offering that has a label with depicting it as the most popular optionStore front window with the vio.com logo stickered on
The vio shapes; a circle a square and a triangle surrounded by a dashed line
A collection of black square and circular containers. Inside are colorful circles, squares and triangles.Black hoodie with an embroidered Vio.com logoRed background showing off the font Circular font being used in a title, paragraph, numbers and glyhps
Brick wall with in between a black banner in a portait ratio. The banner displays the text: "Plus Members get even beter deals". And the Vio shapes
Blurred photo of a swimmingpool in the background with an interface card in the foreground showing a 9.2 review scoreAn interface card showing a bar chart the user can use to filter based on price.Interface with a map and information about a hotel offering .
3 cards horizontally next to each other showcasing various Vio UI elements.
3 cards horizontally next to each other showcasing various Vio UI elements.
Skyline background with an interface on the foreground showing a user selecting dates in a calendar.Beach background with a card on the foreground displaying a hotel offering.
A row of hotel offerings next to eachotherDark blue totebag with the Vio.com logo.An iphone laying on top of a wooden table top. On the phone is a hotel offer displayed.
A row of hotel offerings next to eachotherdarAn iphone laying on top of a wooden table top. On the phone is a hotel offer displayed.

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Spider Strategies

As Spider Strategies' digital partner for years, we focused on creating a cohesive visual language to design their flagship product.

Services provided

  • User research and testing
  • Brand identity
  • Design systems

Revenue Increase

27% in the last year

Used by

500+ top organizations worldwide

Project management dashboard displaying a Gantt chart titled "Migrate Servers to Cloud." Tasks are listed with progress bars in green and red, marked with different completion percentages. The interface includes tabs for different project aspects.
A digital dashboard interface displaying a timeline for migrating servers to the cloud. Includes sections like "Visualization" and "Foundation." Colored progress bars in green, orange, and red track project stages and percentages.