A smartphone displays a navigation app with a red path. A small photo of a road intersection and chat bubbles with time estimates and options are visible. The background is purple with abstract patterns.
A smartphone displaying a navigation app with a 3D map and a pink arrow pointing ahead. Nearby are popup messages showing gas prices and route options. The background is a vibrant purple with geometric patterns.

PlanGo’s vision is to create a platform supporting users throughout their whole journey to obtain a driver’s license. They needed a strong brand appealing to -a mainly- adolescent audience, a well-designed mobile app, a promotional website, and matching marketing collateral to achieve this.

Services provided

  • Brand identity
  • User research and testing

Headquarters

Nijmegen

Industry

EdTech

App Rating

4.2

App Ranking

#1 on the App Store two weeks after launch

A blue sky with clouds in the background. In the foreground is a success badge.An Iphone showing a screen of the OnMyWay app depicting a map and navigation.
A blue background with a purple arrow on top of it. In the center is the text: " Go Anywhere" and the OnMyWay! logo.
The OnMyWay! app icon.A yellow pillshape with the label: "On My Way!". An a blue pillshape with the tagline: "Go Anywhere".A banner with a QR code you can scan to see your exam details.
A grid of of mobile screen designs from the OnMyWay! app.
An UI card in the form of a notepad containing summarized notes.Two UI cards overlapping each other showing a failed and passed version of the practice exam.A stack of UI cards laying on top of eachother showing various driving schools and their rating.
The landing page of the OnMyWay! website showing their tagline and various floating UI elements from the app.
A pink background with purple text on top of it telling the reader to steer their own course.A cutout of a young man with a call to action to download the app.
A mobile screen part of the onboarding process.A stack of containers displaying a ring chart for various knowledge categories.A UI element showing an invoice and payment plan.
A mobile screen part of the onboarding process.A stack of containers displaying a ring chart for various knowledge categories.A UI element showing an invoice and payment plan.
A mobile screen displaying snapchat and a person using the front facing camera with an OnMyWay! filter.A series of overlapping Instagram posts.
A pattern of arrows in the background with an UI card on top displaying the progress towards a learning goal.Close up of an Iphone homescreen and the OnMyWay! app icon.An card containing floating UI elements and some descriptive text.

They say it best

What On My Way! loved about working with us

Yummygum helped us successfully expand our audience with a strong brand identity, new platform design and a stunning marketing website. We appreciated their systematic approach throughout the branding process and would 100% work with them again. Our platform’s users are excited and engaged, and the results have received overwhelmingly positive reactions.

Bram Jetten
Chief Technology Officer at PlanGo

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Next project

Studytube

To enable Studytube telling a coherent and beautiful story, we helped redesign their website and platform in record time.

Services provided

  • Website design
  • Conversion optimization

Monthly Visitors

250K+

Used by

600+ organizations

A website page for "Studytube" showcasing a learning platform. It features a header with navigation links and invitation to book a demo. Below, there's an image of a chat between John Mason and a description of product discoveries.
A webpage displays a webinar schedule for a platform named Studytube. The page features two webinar titles: "Learning culture" scheduled for May 25, and "Leercultuur creëren" on May 27, with images and sign-up buttons below each.