Early-stage website to a modular website setup marketing can own
Employes had outgrown their original website. As they moved upmarket to attract larger organizations, their brand presence didn't match. Every new page or language required a developer. We took on both design and development to translate their refreshed identity into a modular, multilingual website built for scale.
This was our second collaboration with Employes. Their brand had been refreshed by Verve; our job was to translate it into a full web experience. We designed and built a modular Next.js website on Prismic, conducted a UI audit, and handed over a component library their team can build on independently.
23%
Conversion uplift
50%
Faster page production
250+
Pages published independently
What we did
Website Design
Website Development
CMS Implementation
UI Kit
Animations & Interactions
Conversion Optimization
Product Design Direction
HRTech
01
Introduction
Employes is an HR platform that helps companies manage payroll and team growth. After years of attracting early-stage businesses, they set their sights on larger organizations. To compete in that space, they needed a brand presence that communicated confidence and scale, and a marketing website their team could manage and expand without relying on developer support.
02
Where brand ended and web began
Before design work started, we joined sessions with Verve to make sure the brand would hold up in digital environments. We worked through typography, color, spacing and motion, then built a web-specific style direction covering UI behavior, animation and imagery. This gave us a clear foundation to design from, and gave Employes a consistent system that connected their marketing website and product interface from day one.
03
Design and build, side by side
Design and development moved in parallel from the start. Their developers got early access to concepts and components. Not at handover, but during the process. This reduced back-and-forth and let them build confidence in the system early. We structured the interface using atomic design so each element mapped directly to a Prismic slice. Marketing now has predictable building blocks, and developers have a system they can extend without breaking consistency.
04
A CMS their team can actually use
We built on Next.js with TypeScript, using Prismic as the CMS and Tailwind for styling. The CMS was configured so marketing could assemble full pages from dynamic sections. No templates, no developer tickets. GSAP handled motion, keeping the brand feeling alive within performance targets. HubSpot integration connected every form and contact point to their CRM. Multi-language support and SEO were built in from the start, so market expansion wouldn't require additional technical work.
05
Brand confidence in the product, too
Partway through the project, Employes' design team wanted to explore how their platform could align with the new website look and feel. We sat down together to ideate on light cosmetic changes. Like working through color, typography and spacing adjustments that would make the platform feel consistent with the refreshed identity, without a full redesign. The result was a clear direction their team could take forward and implement at their own pace.
06
Results
Employes now has a marketing website and visual foundation that supports their next stage of growth. Marketing publishes pages and campaigns without developer involvement. Their product team works from a shared visual language that keeps brand, website and product aligned. The experience communicates maturity, supports conversations with larger customers, and gives every part of the organization (marketing, product and development) the tools to keep moving independently.
Related cases
Thinking about your next phase?
If your brand, website or platform no longer reflect where
the company is heading, it might be time to rethink the experience.
Let’s talk about what that could look like.