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Brand identity pitfalls that keep scaling tech companies from growing

When tech companies hit product-market fit, brand identity often lags behind growth. Misaligned signals slow hiring, dilute trust, and erode momentum. Here’s how to prevent brand from becoming a bottleneck.

StrategyBranding

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Utilizing gamification for high user engagement and low churn

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Portrait photo of Christopher 'Berry' Dunford

30 September 2025

Creating a sustainable Design System that people actually use

Platforms

Everything you need to know about web apps and mobile apps

2 chess pieces

Utilizing gamification for high user engagement and low churn

A close-up of two white LEGO bricks positioned diagonally, partially overlapping each other on a plain white background.

Portrait photo of Christopher 'Berry' Dunford

30 September 2025

Creating a sustainable Design System that people actually use

Two hands using a white computer keyboard and mouse on a white background, with one hand on the keyboard and the other on the mouse.

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23 September 2025

How to design AI features your platform users understand and actually use

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How scaling tech companies can reduce technical debt without slowing down growth

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Branding

Everything you need to know about branding

A triangular warning sign with a stick figure slipping, indicating a slippery surface hazard. The sign is worn and has visible scratches.

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15 October 2025

Brand identity pitfalls that keep scaling tech companies from growing

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How a strong brand identity can uplift your platform; 5 amazing examples

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The perfect guide to getting your on-brand marketing assets done

Websites

Everything you need to know about websites

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Why smart scale-ups align their marketing website with their platform

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No-code websites vs. custom code websites, which website approach is right for you?

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How to optimize your marketing website for performance, accessibility and SEO

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