Impierce struggled to turn their purpose (building trust into every digital interaction) into a story that resonated with users and investors. Their brand identity lacked the authority to match their vision: allowing people and organizations to interact with confidence, privacy and ease.
36%+
Conversion increase
36%+
Conversion increase
What we did
Brand Strategy
Brand Strategy
Creative Direction
Creative Direction
Brand Identity Guidelines
Brand Identity Guidelines
Digital Identity
01
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Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
Behind the logo procces
01
Heading
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
01
Heading
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
01
Heading
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
01
Heading
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
36%+
Conversion increase
36%+
Conversion increase
01
Heading
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
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