“Love this new direction. It feels content rich, exclusive and high end.”
Alex Keynes, Product Manager at TRVL
Understanding the client
We kicked off with an incredibly inspiring meeting with TRVL founder Jochem Wijnands and CPO Alex Keynes. They wanted us to take TRVL to the next level in terms of UX and UI, starting with the travel-agent side and subsequently the traveler side.
Mood & Style
We debriefed what was said in the first meeting by creating a Moodboard and Styleboard that was mainly aimed at the travel-agent side of the app. The themes and values we wanted to convey ranged from a focus on progress to easy task completion.
A great type combo
Through thorough research we suggested a combination between Brandon Text for headings because of its one-of-a-kind and bold characteristics, and Aktiv Grotesk for its legibility and sincere nature.