To get on the same page as our client we started out with understanding App Radar’s values. We used the keywords provided by App Radar to put together a Moodboard that captured the essence of the product before touching any style.
Based on the Moodboard and the feedback we received, we created a Styleboard to capture the look and feel of the app. This Styleboard gave our client an idea of the design direction we envisioned for the User Interface.
Selecting the right typeface
The User Interface – that was going to display a lot of data – required a typeface that would have plenty of font weights, would be readable throughout various sizes and fit the brand. We ended up with Clear Sans.
Extending the color palette
Even though the Brand Guide (made by Jord Riekwel) gave us a lot to hold on to in terms of suggested color usage we felt the need to add a few additional secondary colors and made some minor tweaks.
“We were really impressed by the professional design process of Yummygum. They totally know what they are doing!”
Thomas Kriebernegg, CEO & Co-Founder of App Radar