A tablet displaying a sports analytics dashboard rests on green artificial turf beside a white field line. The screen shows user options, player stats, and navigation menus.

A tablet displaying a sports management or analytics dashboard rests on green artificial turf near a white line, suggesting a connection to soccer or field management.

ORYX

ORYX Movement Solutions had a platform experience that made user sessions harder than it should be, and sensor hardware constraints that created real risk around reliability and future expansion.

We partnered on Oryx’s platform experience and brand identity, grounding decisions in user research and information architecture. This now enables clear guidance through training flows and content as the library grows, while the technical strategy supports evolution within strict sensor constraints without breaking existing functionality.

What we worked on

Brand Strategy
Technical Strategy
Creative Direction
(User) Research
Information Architecture
UX/UI Design
Mobile App Design
Front-end Development
Back-end Development
Product Development

Tech stack

Headquarters

Bunnik, NL

Industry

Health Tech

ORYX Movement Solutions builds hardware-enabled software for sports teams, physiotherapists, and movement professionals, turning real-world sensor data into insights that support rehabilitation, recovery, and performance improvement.

Aligning the team on what “different” actually means

ORYX operates in a crowded category where many companies promise similar outcomes. That made it hard to explain why their data and approach were worth choosing, which is a direct risk when you’re trying to grow in a market full of alternatives. We ran a Brand Strategy Workshop to align on audience, values, and positioning, so the team could make consistent product and marketing decisions without debating the basics each time.

A woman stands at a desk working on a computer, while two people sit nearby in a modern, bright office space. The foreground shows computer monitors and office chairs.

We anchored the story in “connecting the dots”: turning precise movement data into actions a professional can take, linking technical credibility to real decisions in rehab and performance.

Sample of the "Manrope" typeface shown on a dark green background, featuring the word "Manrope" in large light green letters, uppercase and lowercase alphabet, numbers, and symbols in white.

Three rectangular buttons labeled: "View Reports" with a green report icon, "Upload new file" with a yellow plus icon, and "Add new measurement" with a teal bar chart icon, on a light background.

A color palette with seven vertical bars, each labeled with color names, HEX, RGB, CMYK, and Pantone codes. Colors range from dark teal, cream, black, turquoise, teal, yellow, to turquoise blue.

Making sessions easier to complete under real constraints

The product only delivers value when users complete sessions, so friction here becomes churn risk and weakens proof of impact. We treated the experience as a completion problem: reduce decision load, make next steps obvious, and remove moments where users have to interpret the system while they’re trying to do physical work. Because the platform depends on body-worn sensors, hardware constraints were a first-class input and the flows had to stay clear across real-world setups, not only ideal conditions.

A flowchart titled "Development Data Schema" showing steps: choose test type (run, walk, single leg squat, double leg squat), start calibration, receive and process data, annotate, and start streaming with data attributes.

Built for real-world hardware constraints

Design and development mapped the full data flow together early, so UX decisions matched what the system could reliably support. The platform is built in Ionic, in line with ORYX's existing setup and investment. To enable hardware integration, we used native Swift development to connect the sensor SDK with the iPad app. This ensured stable data transfer where cross-platform solutions fall short. By combining Ionic with native Swift where it matters, the platform supports both hub and no-hub setups and can evolve without introducing reliability risk.

A wireframe of a website interface with two main sections: a sidebar for sensor connection and calibration on the left, and a dashboard on the right showing a search bar, progress cards, and category labels.

A scalable core for a hardware-enabled platform

ORYX can’t evolve like a typical SaaS product because reliability carries more weight when hardware is involved. Every future feature has to be introduced without destabilizing the parts clinicians, teams, and athletes depend on.

We focused on a modular, testable foundation so new capabilities can be added in controlled steps, which protects velocity as complexity grows. This setup reduces the cost of change and helps the team ship improvements without turning every release into a risk event.

A digital dashboard displays session records for Alice Adams, showing dates and colored tags labeled "Knee stability," "Gait observations," and "Hamstring analysis" on a white interface with a green background.

A screen prompt instructs users to "Rotate the sensors" and explains to rotate them in all directions until mapped. Behind the prompt is a blurred image of a person's bare back and shoulders. A progress bar labeled "HUB" is shown below.

From content to clarity

ORYX’s library of courses, articles, and videos is growing fast, and without structure it would become harder to navigate and harder to trust.

A woman with curly hair and glasses works at a computer in a modern, bright office. She is seated at a white desk with a glass of water nearby. Other people and office equipment are in the background.

Two women work at desks in the foreground, one in a gray shirt focused on a computer, the other in a yellow striped sweater looking back. Several people gather and talk near shelves and tables in the background of the modern office.

We worked with ORYX to define the information architecture early, aligned with development, so the knowledge base can be rolled out in a clear and scalable way. By putting this structure in place ahead of launch, the platform is ready to support users once the library goes live and continues to grow.

Screenshot showing a webpage titled "Phases of Gait" with descriptive text about gait phases. A dark overlay displays a menu listing: Phases of Gait, The introduction and analysis of Biomechani..., The stance phase, The swing phase, and Initial contact.

A teal graphic with a white box containing text: “Did you know? When analyzing gait, pay close attention to the transition points between phases—especially heel strike and toe-off. Subtle changes here can reveal issues with balance, muscle function, or coordination.”.

Close-up of an athlete kneeling on a track, preparing to run. The text overlay reads, “Quantifying Muscle Performance Through Biomechanics,” with a progress bar showing 21% done.

A dark green button with a white play icon and the text "Next up: Lesson 2" on a light green background.

Bridging brand and product so trust carries through

In movement analytics, the brand is part of the trust system because users rely on data to make high-stakes decisions. If the product and messaging don’t feel consistent, credibility drops and differentiation becomes harder.

A person with curly hair is sitting at a desk viewing a computer monitor displaying a web-based application with colorful icons and text, while another person stands nearby. A small cactus plant sits next to the monitor.

A person sits at a white desk working on a large monitor and laptop in a modern office. A glass of water, small plant, and other office items are on the desk. Natural light brightens the workspace.

A person with curly hair sits at a desk, looking at a computer monitor displaying a workflow or project management application. A small plant is on the desk beside the monitor. Another person is nearby.

We translated the “connecting the dots” foundation into a coherent expression across touchpoints so ORYX shows up as one product, not separate pieces. This gives the team a clearer point of view in a crowded market and helps buyers understand the value faster.

A calibration screen from a sensor app shows a human outline with sensor areas on limbs, calibration status in the center, and signal strength bars for left/right limbs. Controls for connecting and calibrating sensors are at the bottom.

A person in athletic wear sits on a sports court, stretching one leg. An on-screen notification says, "It's been a while since you remapped your sensors," with a button labeled "Remap Sensors Now.

Results: becoming an industry leader

The new platform reduces friction in session completion and makes it easier for users to find and use ORYX’s growing body of content. Under the hood, the modular, testable foundation supports both hub and no-hub setups, so the team can add features without destabilizing existing functionality. Combined with a clearer positioning, ORYX can differentiate with more confidence, build trust faster, and scale the product without compounding operational risk.