Impierce

Impierce struggled to turn their purpose (building trust into every digital interaction) into a story that resonated with users and investors. Their brand identity lacked the authority to match their vision: allowing people and organizations to interact with confidence, privacy and ease.

We developed a brand identity that places Impierce at the heart of every interaction: a logo symbolizing connection, gradients that capture interaction, and colors balancing reliability with innovation. Translated into their website, the new identity strengthens credibility with investors and makes their trust infrastructure software more accessible to individual users and organizations worldwide.

What we worked on

Brand Strategy
Knowledge Sharing
User Research
Information Architecture
UX/UI Design
Website Design
Graphics & Illustrations
Pitch Decks
Brand Identity Guidelines
Design System
No-code Development
Animations & Interactions

Headquarters

Houten, NL

Industry

Digital Identity

A subway station features a billboard with the text "At the heart of every interaction" beside a woman in a light blue blouse. The ad is for a company named Impierce, and a train is blurred in the background.

Impierce empowers individuals and organizations to navigate the digital world with confidence by embedding trust into every interaction. Their Self-Sovereign Identity (SSI) solutions streamline verification, credential issuance, and secure data sharing, enabling seamless onboarding, privacy, and compliance across ecosystems. They help businesses prevent fraud, ensure regulatory compliance, and deliver personalized experiences, while giving users control over their own digital identities.

At the heart of every interaction

Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”

This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.

Creating the mark

The Impierce logo embodies collaboration across domains. Connecting people, organizations and industries while nodding to the roles of holders, verifiers and issuers. Its forward leaning geometry captures a sense of movement and progress, reflecting Impierce’s drive to help others move forward with confidence. The overlapping forms are visible throughout the brand and are central to the story. Symbolizing how Impierce unites different parties and solutions within a single, trusted layer.

Patterns of trust

Impierce’s pattern system reflects its role as the connective layer at the heart of every interaction. Built around themes of structured flow, overlap, and dynamic relationships, the patterns visually represent how data moves: streamlined, secure, and purposeful. Repeating units and intersections mirror how Impierce enables trust with precision and composability, while adding a subtle, recognizable layer to the brand’s visual identity.

Two people work in a modern office; one types on a keyboard at a large monitor displaying digital design projects, while another stands in the background near a wall sign that reads “Yummygum.”.

Three people sit at desks in an office, partially obscured by computer monitors. One person is typing, while another has a glass of water and a laptop in front of them. A website or app is displayed on the main monitor.

Two people work at a desk with laptops in a bright office. One monitors a large screen displaying various website interfaces; green plants and large windows are visible in the background.

To streamline production, a pattern generator was created, making it easy for the team to generate new assets while adhering to the brand guidelines.

Designing the experience

The website needed to communicate effectively to multiple audiences. Business professionals, technical experts, and EU citizens, while clarifying complex concepts like DIDs (Decentralized Identifiers) and VCs (Verifiable Credentials). Early research highlighted the importance of targeting decision-makers and potential advocates, such as CTOs, with messaging that balances technical accuracy and business value.

A man stands behind a woman seated at a desk, both focused on a computer screen. Another person sits nearby, slightly out of focus, all appearing to work together in a modern office with large windows.

Two people sit side by side at a desk with computer monitors. One, wearing a dark cap, is typing on a laptop, while the other, in a colorful tie-dye shirt, looks at the screen. A window and greenery are visible behind them.

We established a three-tier information architecture: a high-level story of the trust ecosystem, product-specific details, and technical information for specific roles. Wireframes focused on clarity, showcasing products and ecosystems across industries while emphasizing trust-related features. A Dedicated trust at scale page highlights open standards, certified compliance, and privacy-first design, ensuring all audiences can quickly understand the benefits and integrity of Impierce’s solutions.

A sitemap diagram showing main pages and subpages. Main pages are in teal ovals, subpages in white outlined ovals. Pages include Home, Products (with three subpages), Solutions (with three subpages), trust at scale, company, resources, contact, and Legal.

A scatter plot titled "Target Audience Research" shows five groups by digital literacy and adoption attitude: Trust first, Privacy conscious, Skeptical minimalist, Digital optimizer, and Crypto curious. A "sweet spot" is highlighted.

A wireframe design shows two overlapping web page mockups with placeholders for images, headings, text blocks, and buttons. The layout is clean and minimalist, using a gray and white color scheme.

A pricing card for the "Enterprise" plan. It offers all ecosystem features, enterprise integrations, 24h support, API access, and access for 10 team members. There is a "Contact us" button at the bottom.

A person holding a smartphone with a screen displaying a website that says, "Empower your organization in the digital world with trust" and a "Get in contact" button. The person is seated on a gray couch, wearing light blue jeans.

Clarity through visuals

Illustrations were designed on an isometric grid to maintain a technical yet approachable look. Warm red tones are incorporated to soften the technical aesthetic, ensuring visuals feel human-centered while remaining flexible for light and dark backgrounds.

A website section with the text "Secure digital identities across the globe" and options for Recruitment, Education & Credentials, and Human Resources. Below, two women smile at a laptop in a bright room with a "Learn more" button.

No-code, full speed

In close collaboration with Impierce, we chose Framer as their website platform. With few content updates expected, heavy custom code would have been overkill.

Two people sit at a desk working together on laptops. One person wears a beige beanie and glasses, while the other has dark hair. A large monitor displays a website. A plant and large windows are in the background.

A person sits at a desk using a laptop connected to a large monitor displaying dark-themed dashboard screens with various data panels and graphics in a modern office setting.

Framer makes it easy and cost-effective to add pages or make tweaks without developers, a perfect fit for their current scale-up phase. The trade-offs (like limited CMS features and platform lock-in) were clear, but together we decided speed, simplicity, and future-proof flexibility outweighed the downsides.

A central labeled "Ecosystem Leader" is surrounded by "Ecosystem Member" circles, two "Relying Partner" squares, and one red "Wallet User" square outside the main circle. Dashed lines connect all elements in a network-like diagram.

Results: scaling to their role

By reshaping Impierce’s brand, crafting a clear visual design system, and designing a website built for speed and simplicity, we helped them turn an abstract, highly technical proposition into a story that resonates. Their identity now signals authority and innovation, and their website is easier to evolve without developer overhead. Together, these foundations give Impierce the credibility and agility to scale their position at the center of Europe’s digital trust ecosystem.

We struggled to simplify complexity, translating business and technical concepts into a brand and website for a diverse audience. Yummygum immediately understood our world, offered advice and key insights, set a clear roadmap, and made collaboration seamless, often handling tasks beyond scope. We now have a trustworthy, relevant, visually engaging brand identity and website that sharpen our value proposition and inspire partners and stakeholders alike.