Brand Concept
A visual representation of Watermelon's fun-loving brand
The Brand Sprint led to a new look on who and why Watermelon exists, which in turn gave us the input we needed for the creation of the Brand Concept. We found a visual narrative that would bring out Watermelon's identity. Amongst other things through the use of summer'y colors, heavy set headings and the use of shapes as subtle hints to the fun-loving spirit of Watermelon as a brand.