Creating the logo
We asked the talented Jord Riekwel to help us design a logo for Bobby. Before we started brainstorming about what the logo was supposed to depict we already knew we were in search of a mascotte; an object or animal that was going to be linked to the apps functions.
After a few brainstorm sessions we knew that Bobby was going to be a squirrel, based on a squirrel’s fascinating characteristics of being able to memorize the whereabouts of what’s most important to them (buried nuts). This described Bobby's purpose perfectly.